What are typical use cases for RAT?

You want to discover what people are searching for

By using the Query Sampler based on Google data, you can provide specific topics to RAT in the form of one or more search queries. In return, you will receive related search queries that users have typed into the search engine, along with their corresponding monthly search volumes.

You want to disover which results are shown for specific queries

Using the search queries from the Query Sampler or your own defined set, you can have RAT automatically perform searches across various search systems in different countries. RAT documents the metadata (e.g. page titles and URL) of the search results in a structured format and saves the HTML source code and screenshots of each page. Additionally, RAT can also document the result snippets itself, the texts of AI generated answers and the URLs of its sources. This allows you to easily identify which content providers appear in the search queries of your interest and enables you to analyze and evaluate the content and search engine presence of these web pages. Additionally, you can compare the results from different search engines, such as Google and Bing, as well as the results from various countries.

You want to discover how well web pages are optimized for specific search queries

With the help of the SEO Score, you can easily determine on a scale from 0 to 100 how likely it is that a search result collected by RAT is optimized for search engines. RAT examines known criteria and factors used by search engines, such as Google, to rank results, thus playing a crucial role in search engine optimization. Additionally, RAT offers various other SEO-relevant insights about the search results, including keyword density and the labeling of individual HTML tags.

You want to discover the readability of the content on a web page

The Readability Score is a useful tool that helps you determine how easy it is to read the content found in the search results collected by RAT. It uses various readability formulas and the average reading time to calculate a score between 0 and 100, which assesses the overall readability of the text.

You want to analyze the overlap in search results from various search systems

RAT automatically evaluates the number of search results found solely in one of the selected search systems and measures the Result Overlap between the systems.

You want jurors to evaluate search results for specific queries

You can utilize the integrated evaluation function to invite test users to assess the search results collected by RAT. This process allows you to define questions that will be presented to the jurors alongside screenshots of the web pages, texts of the AI generated answers or the result snippets. By doing so, you can, e.g., gain insights into how relevant, credible or user-friendly the testers find the web pages or results or how highly they rate the information quality.

If you are interested in case studies conducted with RAT, please visit: https://searchstudies.org/rat-studies/